For 3 years I led the design direction for BELL’s Licensed Product Group. During those years I worked with our in house engineer to figure out ways to leverage our MOQ’s and tooling know-how to develop ways to go beyond just stickers and decals. We created unique 3D sculpted products that were playful and added a level of depth and detail our licensor partners appreciated. I worked to balance the needs of both our in house product manager as well as the collaborating brands brand managers and product managers. I have been lucky enough to work with many big and iconic properties like Disney, Mattel, Marvel, DC, Sanrio, MLB, NFL, Paul Frank, TMNT, Nickelodeon, and many more.