In 2014 Blackburn relaunched its brand and I was tasked to develop a 3D visual language that could unify the look and feel of a multi-category product family. The goal was to create a functionally driven and robust aesthetic that put the user experience first. For this project, I wanted to figure out a way to create an all-metal floor pump at a price point where most relied on plastic parts to hit costs. Working directly with the vendor’s manufacturing team, we achieved this, and also developed an new, distinct low profile, oversized pressure gauge that improved legibility and gave the design a integrated, modern look.