The first series of bike lights to be designed under the 2014 Blackburn brand relaunch. Through a deep dive exploring the competitive landscape, benchmarking products, and field research, the brand director and I realized there was an opportunity to go beyond chasing lumen output. We realized our competitors overlooked how visible their products made users to cars on the road. This led to our light design ethos of making lights that worked for everyone using the road. All Local light projects involved custom light beam optics to optimize visibility for a cyclist, ample side visibility features to increase road presence and safety, as well as features to aid drivers with depth perception; a truly holistic approach to bike light design.