CoPilot is a sub-brand under Blackburn responsible for creating fun, family-oriented cycling lifestyle products. Working directly with the product manager I led the design research and collaborated with two other designers to help redefine the look and feel of the CoPilot brand. The team relaunched the brand as a vibrant and fun brand aimed at young families. A new design direction was created and a full lineup of products from bike trailers to bags was launched as well.